Growth Recommendations

Data-driven insights to grow your business

Conversion Rate

14.2%

Calls to jobs

Cancel Rate

13.1%

Jobs cancelled

Total Revenue

$72,122

Across all jobs

Top Performing Traffic Sources

Recommendation: Increase ad spend on these high-performing sources to maximize ROI.

Google Ads

76 calls31 conversions40.8% conversion rate

$11,762

$154.76/call

Website

18 calls4 conversions22.2% conversion rate

$1,872

$104.00/call

Google PMAX

17 calls2 conversions11.8% conversion rate

$814

$47.88/call

Underperforming Traffic Sources

Recommendation: Review ad copy, targeting, and landing pages for these sources. Consider reducing budget or pausing campaigns.

Facebook (organic)

17 calls0 conversions0.0% conversion rate

$0.00/call

Google Call Asset

31 calls4 conversions12.9% conversion rate

$586

$18.92/call

Google LSA

169 calls14 conversions8.3% conversion rate

$3,090

$18.28/call

Market Segment Opportunities

Residential

23 jobs

$4,600

Avg: $199.99/job

Commercial

11 jobs

$13,176

Avg: $1197.81/job

Recommendation: Commercial jobs have higher average value. Consider targeting more commercial clients through B2B marketing channels.

High-Value Geographic Areas

Recommendation: Focus marketing efforts on these high-revenue zip codes with geo-targeted ads.

Zip 68123

4 jobs • 25.0% cancel rate

$1555.70

avg/job

Zip 68104

19 jobs • 21.1% cancel rate

$796.09

avg/job

Zip 68144

3 jobs • 0.0% cancel rate

$778.83

avg/job

Zip 68112

7 jobs • 14.3% cancel rate

$769.91

avg/job

Zip 68124

4 jobs • 0.0% cancel rate

$752.62

avg/job

Recommended Actions

Increase Budget on Top Sources

Scale up spending on Google Ads and other high-performing sources.

Target High-Value Zip Codes

Create geo-targeted campaigns for your top-performing areas to maximize ROI.

Optimize Underperforming Campaigns

Review and improve ad copy, landing pages, and targeting for low-performing sources.